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What Are Banner Ads And Do You Need Them?

Banner ads have been a rudimentary form of internet advertising for decades now. And yet, they’re still a fantastic way for companies to advertise. These ads are meant to be placed on other websites to help draw traffic and raise awareness.

Resources like Google Ads make it easy for businesses to use banner ads to help draw in more traffic and encourage awareness of their products, services, and overall brand. But are banner suitable for all types of companies? How are they best used to gain an optimal result?

What Does A Banner Ad Look Like?

Banner ads are vertical and horizontal ads that fit within the margins of the top or side of a website. They invite viewers to visit the website and learn more about what a company has to offer.

Often, they include minimal text but will make use of eye-catching images to help convey a message and feeling in order

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